A few days ago, I went to the furniture city with a friend who was going to decorate a new home. She had no experience at all. My friend said she was blinded as soon as she went in. The middle, high and low-end brands dazzled her. The current popular style can be found in almost every brand, and she didn't know where to start.
However, wandering around, we found that every household brand is like a design company in a sub region. For example, each bathroom brand is equipped with a special bathroom space designer, who will design the bathroom space pattern of the customer's home for free, from measuring room, drawing CAD, effect drawing to space budget and installation, and interpret their own products to the customer in a more three-dimensional way.
"In this case, do I still need to find an interior design company?"
Suddenly realized that with the arrival of the new retail era, the real home store has not only sold products, any real retail business, if there is no "composite business" supplement, the living condition is not optimistic.
With the blurring of business boundaries, "cross-border robbery" is no longer a new thing, and the home furnishing industry has begun to catch up. In September, at Pudong Shanghai furniture exhibition and Hongqiao Shanghai Home Expo, while many new product series were launched, some brands began to integrate their different brands and product series to achieve further integration and mutual borrowing and create a more complete home consumption experience.
With the New Nordic space appearance, Qumei grand home furnishing and living museum focuses on three space life styles of luxury, fashion and classic Nordic, and establishes a three-dimensional space home experience of "space + customization + aesthetics + experience".
Facts tell us, furniture shop owners all go to learn soft design skills, sales at the same time, but also half a designer!
Does that mean
Is the job of a soft designer going to be robbed by the furniture seller?
Where is the future of soft designers?
In fact, the work of soft clothing designers is not limited to the home space, but also the business space with new retail and new consumption concept as the main concept has more opportunities. For example, "flower art +", "bookstore +", "Hotel +", "clothing +", and so on, have all opened up complex business forms, and carried out space revolution and innovation of physical retail. These spaces are not only "Trading Spaces", but also "connected spaces" between people and their lifestyles.
This requires that soft decoration designers should not be limited to the traditional concept of decoration. If they can't tell stories, can't do vision, can't talk about experience, they will lack competitiveness, which is the inevitable trend brought by the new retail environment.
Therefore, it is the right way to absorb more new space design concepts: for example, soft color matching of fashion space, immersive landscape design of flower art and green plants, art decoration, etc.
In addition, excellent quality is the only secret to keep your job!
I interviewed an interior hardware designer before. He said that many companies will integrate fixed design templates for different house types, and apply them directly according to customers' needs for space style. Think about it, even the sales of household brands are doing "personalized customization", hanging the name of "designer" but not doing "design" work, of course, the job will not be guaranteed.
First of all, no matter the real estate industry cools down, the number of newly needed consumers decreases, and a large number of hardbound houses are on the market. The most important thing that should be paid attention to by the designers of soft clothes is that the aesthetic, interest and living demand of young emerging people have changed dramatically.
The style of "one side for a thousand people" and the design lack of humanization have not been accepted by new consumers. The post-90s and post-00s who grew up in the Internet economy have undergone great changes in their concepts. They subvert the old concepts and prefer to yearn for the living environment brought by new ideas.
Such a competitive and new market environment puts forward high requirements for the professional, aesthetic and resource integration ability of soft clothing designers. It's a dead end to be self-confident. It's the truth to make your ability match the market demand!